Booking by Alla Media – Online Booking Platform
Effective Date: June 2025
Cookies are small, often encrypted text files that are placed on your device by websites you visit. These files serve as memory holders for websites, enabling them to recognize users and recall preferences or session-specific data. Cookies support a wide range of functionalities, from basic navigation and authentication to tracking user behavior for analytics and marketing.
Cookies can be classified in multiple ways:
By Origin:
First-party cookies: Set directly by the visited website.
Third-party cookies: Set by external domains through embedded scripts or resources.
By Duration:
Session cookies: Deleted once the browser is closed.
Persistent cookies: Remain on the device for a predefined period.
By Purpose:
Essential: Crucial for platform functionality.
Functional: Enhance user experience.
Analytical: Measure performance and behavior.
Marketing: Used for personalized advertising.
Our use of cookies supports both operational functionality and strategic improvement of the Booking by Alla Media platform. Key purposes include:
Maintaining secure login sessions and authenticating users.
Enabling cart persistence and multi-step booking workflows.
Storing user preferences (e.g., selected language, region, and currency).
Monitoring site traffic and detecting technical issues (errors, load times).
Conducting A/B testing and measuring effectiveness of new features.
Enabling precise retargeting and personalized marketing.
Complying with legal obligations for consent records and cookie disclosures.
Cookies help us reduce data redundancy, speed up content delivery via caching, and ensure all dynamic features (like room availability filtering) operate seamlessly across devices.
A. Strictly Necessary Cookies
Purpose: Required for platform stability and core functionality.
Examples: session_id, csrf_token, auth_token
Duration: Session-based
Impact of Disabling: Cannot log in or proceed with bookings
Consent: Not required
B. Functional Cookies
Purpose: Store interface customizations and navigation behavior.
Examples: Language selector (lang_pref), view mode (list_grid_toggle)
Duration: 1 to 12 months
Impact of Disabling: Preferences reset at each visit
Consent: Required
C. Performance & Analytics Cookies
Purpose: Collect aggregated statistics for service optimization.
Examples:
Google Analytics: _ga, _gid, _gat
Hotjar: _hjSessionUser, _hjIncludedInPageviewSample
Duration: From session to 2 years
Data Collected: Browser type, pages visited, time on page, bounce rate
Consent: Required
D. Targeting & Advertising Cookies
Purpose: Build user profiles and display relevant ads on third-party sites.
Examples:
Facebook Pixel: _fbp
Google Ads Conversion: _gcl_au
Duration: 90 days to 12 months
Functionality: Enable retargeting, ad campaign tracking, and ROI analysis
Consent: Strictly opt-in
First-party cookies are generated by the Booking by Alla Media domain and relate to:
Authentication
Session continuity
User preferences
Third-party cookies originate from vendors we integrate with for added functionality, such as:
Analytics: Google Analytics, Hotjar
Marketing: Facebook Pixel, Google Tag Manager
Communications: SendGrid (transactional emails), Twilio (SMS verification)
We verify all third parties comply with GDPR, provide Data Processing Agreements (DPAs), and use only purpose-limited cookie configurations.
Upon first visit, users are presented with a detailed cookie banner including:
Descriptions and purposes for each category of cookies
Individual toggles to accept or reject specific types
Option to “Accept All” or “Decline Non-Essential”
Link to a persistent Cookie Settings panel accessible from the footer
All user consents are:
Logged with timestamp and cookie category accepted
Stored securely for a minimum of 12 months for audit purposes
Editable or revocable at any time via the Cookie Settings interface
You may:
Adjust your preferences through our on-site cookie control panel
Configure your browser to block, allow, or prompt for cookies
Use browser extensions for enhanced cookie management (e.g., Ghostery, uBlock Origin)
To manually disable cookies, refer to the instructions for your browser:
Chrome: chrome://settings/cookies
Firefox: Menu > Preferences > Privacy & Security
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and site permissions
Please note that disabling essential cookies will prevent basic platform functionality.
Depending on the type and settings, cookies may collect:
Unique session identifiers
Timestamps and navigation path
Referral URLs and campaigns (UTM parameters)
Partial geolocation (country, city based on IP)
Mouse events and scroll heatmaps
All data is anonymized or pseudonymized to the extent required by law and is not used for profiling unless explicit consent is obtained.
We implement:
HTTPS encryption on all endpoints
Secure cookie attributes (Secure, SameSite, HttpOnly)
Encrypted logs of consent events
Role-based access control for analytics and reporting tools
We limit cookie-based data storage to the minimum required for functionality or legitimate interest, and purge expired or unused cookie records regularly.
This Cookies Policy is reviewed regularly to reflect updates in technology, legislation, or company practices. All revisions are:
Logged in our internal policy change register
Reflected immediately on this page
Communicated to users via on-site banners or direct notification if substantial
If you have any questions, require further information, or wish to file a data-related complaint, please contact:
Email: office@alla-media.com
Phone: +355 67 20 28 692
Address: Edit Durham Street, Durrës, Albania
Working Hours: Monday to Friday, 09:00 – 17:00 (CET)
