1. Definitions
1.1. “Platform” means the online service of MyBooking, operated by Alla Media , which provides a marketplace for listing, promoting, and booking accommodation services.
1.2. “Partner” means any hotel, host, or accommodation entity that registers on the Platform and offers its services through it.
1.3. “Client” means any user of the Platform who searches, books, or benefits from accommodation services provided by the Partner.
1.4. “Reservation” means any transaction made by a Client through the Platform related to accommodation services.
1.5. “License” is the right granted by MyBooking to the Partner to use the services of the Platform, after the demo period has ended.
1.6. “Demo Period” is the free 30-day period offered to new Partners before the automatic activation of the license.
2. Purpose of the Agreement
2.1. The purpose of this agreement is to define the rights and obligations of MyBooking and the Partner regarding the use of the Platform.
2.2. The agreement regulates the procedures for registration, licensing, listing of services, booking by clients, and applicable payments.
2.3. Any additional service offered by MyBooking may be subject to special conditions, which will be communicated to the Partner.
2.4. Acceptance of these conditions by the Partner constitutes a full legal agreement between the parties.
2.5. In case of discrepancies between these terms and any other communications, these terms shall prevail.
3. Participation on the Platform
3.1. Any hotel or accommodation entity may become a Partner of MyBooking, provided that it accepts these terms.
3.2. MyBooking reserves the right to refuse a Partner’s application if it does not meet legal, quality, or technical criteria.
3.3. The Partner is obliged to provide accurate and up-to-date information about its business, services, and accommodation offered.
3.4. The Partner must meet the quality standards defined by the Platform and must not harm its image.
3.5. MyBooking has the right to suspend the Partner’s account if fraud or rule violations are detected.
4. Partner Qualifications
4.1. The Partner must be licensed to carry out accommodation activities and possess all the necessary legal documents.
4.2. The Partner is required to comply with tax and fiscal laws in Albania.
4.3. The Partner must ensure that its property complies with safety and hygiene standards.
4.4. The Partner must guarantee that its employees are trained and capable of managing reservations.
4.5. Any non-compliance with legal obligations by the Partner constitutes grounds for termination of cooperation.
5. Responsibilities of MyBooking
5.1. MyBooking operates as a marketplace that promotes seasonal and festive offers from Partners.
5.2. MyBooking undertakes to intervene in cases of client complaints, facilitating communication and protecting the interests of both parties.
5.3. MyBooking does not directly administer hotel profiles and does not manage their staff.
5.4. MyBooking is not responsible for the quality of the services provided by the Partner but only for providing the digital platform.
5.5. MyBooking is committed to maintaining the security standards of the platform and client data.
5.6. MyBooking may offer additional marketing services to Partners, subject to separate agreements.
6. Payments and Commissions
6.1. For every reservation made through the Platform, MyBooking applies a fixed fee of 1 (one) Euro, regardless of the outcome of the reservation.
6.2. The fee applies both to successfully completed reservations and to those canceled due to mismanagement by the hotel staff.
6.3. MyBooking is not responsible and does not apply any additional fee in cases where the reservation is canceled by the client or when the client does not show up (no-show).
6.4. Payments are made in the manner and within the deadlines specified in the separate financial agreement accompanying this document.
6.5. MyBooking reserves the right to change fees and commissions by notifying Partners at least 30 days in advance.
6.6. The Partner accepts that fees are non-refundable, except in special cases determined unilaterally by MyBooking.
7. Creation of Profiles
7.1. Partner profiles are created by the MyBooking Platform host based on the information and materials provided by the Partner.
7.2. The Partner is required to provide accurate, complete, and up-to-date descriptions of rooms, services, and accommodation conditions.
7.3. The Partner must provide authentic photographs of the property that accurately reflect the quality and scope of the services offered.
7.4. MyBooking reserves the right to refuse or suspend the publication of profiles containing false or misleading information.
7.5. The content of the profile is the full responsibility of the Partner, while MyBooking only facilitates the publication process.
8. Approval of Content
8.1. No material (photographs, videos, descriptions, or other data) shall be published on the Platform without the Partner’s prior approval.
8.2. MyBooking may request changes or corrections to materials that do not meet its visual or language standards.
8.3. The Partner warrants that the submitted content is original and does not infringe copyrights or third-party rights.
8.4. MyBooking will not publish materials that may damage the image of the Partner or the Platform, whether negative comments, rumors, or unverified information.
8.5. Any violation of this article entitles MyBooking to suspend or close the Partner’s profile.
9. Management of Reservations
9.1. The responsibility for managing reservations lies exclusively with the Partner through its reservations department.
9.2. MyBooking is not obliged to intervene in the daily administration of reservations, except in cases of client complaints where it provides mediation support.
9.3. The Partner must update room availability and prices in real time to avoid false or overlapping reservations.
9.4. Any failure by the Partner to update reservation information constitutes a breach of terms and may result in penalties or suspension.
9.5. MyBooking bears no responsibility for financial losses arising from mismanagement by the Partner.
10. Demo Account
10.1. New Partners are offered a free demo account valid for 30 calendar days.
10.2. The demo period is intended to test the Platform’s functionalities and familiarize the Partner with its processes.
10.3. During the demo period, the Partner has full rights to manage reservations and publish services without additional fees.
10.4. After the demo period, the account automatically converts into an active license, unless its blocking has been requested in writing by the Partner.
10.5. MyBooking is not responsible for the storage of short-term memory (cache) or data saved in cookies during the demo period.
11. License Activation
11.1. After the 30-day demo period, the active license is automatically activated and is non-reversible.
11.2. License management is automatic and does not require manual intervention from MyBooking.
11.3. If the Partner is not satisfied with the service, they must request in writing the blocking of the license before the activation date.
11.4. License activation grants the Partner the right to use the full services of the Platform under the fees and terms specified.
11.5. Failure to follow the procedures for blocking the license after activation does not obligate MyBooking to issue a refund.
12. Data Storage
12.1. MyBooking is not responsible for the storage or deletion of short-term memory (cache) of users or Partners.
12.2. Likewise, MyBooking does not assume responsibility for managing cookies stored by client or hotel browsers.
12.3. The Partner is solely responsible for managing memory and cookies on their devices.
12.4. Any complaint related to cookie or local data storage must be handled by the Partner.
12.5. MyBooking bears no legal responsibility for damages related to the use or non-deletion of cookies and cache.
13. Partner Responsibilities
13.1. The Partner must provide accurate, complete, and up-to-date information about its services.
13.2. The Partner bears full responsibility for the quality of accommodation and compliance with legal standards.
13.3. The Partner is obliged to follow the cancellation policies published in its profile.
13.4. The Partner must treat clients with respect, avoid discrimination, and ensure fair service.
13.5. The Partner is responsible for any damage or loss caused to clients as a result of its services.
14. Promotion of Offers
14.1. In addition to listing on the Platform, MyBooking has the right to promote the hotel’s offers on additional channels such as social networks, newsletters, and marketing campaigns.
14.2. The Partner must provide accurate and updated materials for promotion.
14.3. MyBooking does not apply additional costs for standard promotions, but customized campaigns may be subject to separate agreements.
14.4. MyBooking is not responsible for the effectiveness of marketing campaigns outside its control.
14.5. The Partner acknowledges that the use of its materials for promotion is a non-exclusive license granted to the Platform.
15. Client Reviews
15.1. Clients have the right to leave ratings and comments about the service received from the hotel.
15.2. Reviews are published on the Platform without editing, except in cases of offensive or defamatory language.
15.3. The Partner cannot request the removal of negative comments, except when they contain false information or proven defamation.
15.4. MyBooking reserves the right to remove or moderate comments that violate ethical or legal standards.
15.5. The Partner acknowledges that client comments and reviews are part of the Platform’s transparency and contribute to its credibility.
16. Content Moderation
16.1. MyBooking reserves the right to review and moderate any content published by Partners to ensure it complies with the law and the Platform’s policies.
16.2. Inappropriate content includes, but is not limited to: offensive language, discriminatory language, pornographic material, false or misleading information.
16.3. Partners must not use the Platform to distribute political messages, religious propaganda, or content that incites hatred.
16.4. MyBooking has the right to immediately remove any content that violates these terms, without prior notice.
16.5. The Partner is not entitled to claim compensation in cases of moderation or removal of content that violates the established standards.
17. Data Retention
17.1. MyBooking processes and stores the personal data of clients and Partners in compliance with Albanian data protection laws.
17.2. Data is used only for purposes related to the functioning of the Platform and is not shared with third parties without user consent, except in cases required by law.
17.3. MyBooking implements technical and organizational measures to protect data but does not guarantee absolute security.
17.4. The Partner is responsible for the proper storage and handling of any data it receives through the Platform.
17.5. Any breach of data security must be reported immediately to MyBooking and the relevant authorities.
18. Confidentiality
18.1. The Partner undertakes to maintain the confidentiality of any information received from MyBooking or Clients.
18.2. Client data must not be used for marketing purposes outside the Platform without their explicit consent.
18.3. The Partner must not share confidential data with third parties, unless required by law.
18.4. Any breach of this article constitutes grounds for immediate termination of the cooperation.
18.5. The obligation of confidentiality remains valid even after the termination of the Partner’s relationship with MyBooking.
19. Force Majeure
19.1. Neither party shall be held responsible for failure to perform obligations due to circumstances beyond their control (natural disasters, fires, floods, earthquakes, war, civil unrest, government orders, pandemics).
19.2. Parties must notify each other in writing within a reasonable time when a force majeure event occurs.
19.3. During the period of force majeure, the obligations of the parties are temporarily suspended.
19.4. If the situation continues for more than 60 days, either party has the right to terminate the relationship without penalties.
19.5. The Partner cannot use force majeure as a reason to avoid responsibilities not directly related to the extraordinary situation.
20. Data Security
20.1. MyBooking applies industry best practices to protect data from unauthorized access, loss, or damage.
20.2. The Partner is required to use strong passwords and not share them with unauthorized persons.
20.3. Any compromise of the Partner’s account security must be reported immediately to MyBooking.
20.4. MyBooking is not responsible for damages arising from the Partner’s negligence in securing access to its account.
20.5. Partners must ensure that their computer equipment and networks are protected against viruses and malware.
21. Limitation of Liability
21.1. MyBooking’s liability is limited solely to providing the digital Platform and its technical services.
21.2. MyBooking is not responsible for indirect losses, financial damages, or damages related to the quality of services provided by the Partner.
21.3. The Partner is solely responsible for the relationship with clients and for any issues arising from its service.
21.4. In no event shall MyBooking’s liability exceed the total amount of fees paid by the Partner in the 12-month period preceding the event.
21.5. MyBooking does not guarantee that the Platform will operate without interruptions or errors but will take measures to minimize disruptions.
22. No Guarantee of Reservations
22.1. MyBooking does not guarantee a minimum number of reservations for the Partner.
22.2. The Partner’s financial results depend on external factors such as service quality, pricing, seasonality, and market demand.
22.3. The Partner is not entitled to claim compensation in the event it receives no reservations through the Platform.
22.4. The Platform is provided as an intermediary tool and does not serve as a guarantee of commercial success.
22.5. The Partner should use additional marketing and management tools to maximize results.
23. Intellectual Property Rights
23.1. The Partner retains all rights to its logo, trademark, photos, and materials.
23.2. The Partner grants MyBooking a non-exclusive license to use these materials for listing and promotion.
23.3. MyBooking may not sell or transfer the Partner’s materials to third parties without its consent.
23.4. Any copyright infringement by a third party does not make MyBooking responsible, but the Partner may request assistance for legal protection.
23.5. The Partner guarantees that the submitted materials do not infringe the copyright of any third party.
24. Use of Brand
24.1. MyBooking has the right to use the hotel’s trade name and logo for listing and marketing purposes.
24.2. Use of the brand is limited to promoting the Partner within the Platform and its marketing channels.
24.3. The Partner has no right to prevent the use of its brand if it is for lawful purposes related to the agreement.
24.4. If the Partner prohibits the use of its brand, this may negatively affect the promotion of its services.
24.5. Any use of the MyBooking brand by the Partner requires written approval from the Platform.
25. Suspension of Service
25.1. MyBooking may suspend services for a Partner in case of violations of the terms of this agreement.
25.2. Suspension may also occur for technical reasons, maintenance, or system updates.
25.3. MyBooking will notify the Partner of the reasons for suspension and its duration.
25.4. The Partner is not entitled to claim compensation for reasonable maintenance-related suspensions.
25.5. In cases of repeated violations, MyBooking has the right to permanently terminate cooperation with the Partner.
26. Termination of Cooperation
26.1. The Partner may terminate cooperation with MyBooking with written notice at least 30 calendar days in advance.
26.2. MyBooking may terminate cooperation if the Partner seriously breaches these terms or damages the reputation of the Platform.
26.3. In case of termination, confirmed reservations made prior to the termination date must be honored by the Partner.
26.4. Termination does not exempt the Partner from the obligation to pay outstanding fees or commissions.
26.5. MyBooking may immediately terminate cooperation without notice in cases of intentional fraud by the Partner.
27. Serious Breaches
27.1. A serious breach is considered any action that endangers client safety or the reputation of the Platform.
27.2. Fraud, providing false information, offering illegal or unsafe services are considered serious breaches.
27.3. MyBooking has the right to immediately terminate the relationship in such cases, without prior warning.
27.4. The Partner is financially liable for any damage caused to MyBooking or clients as a result of its breaches.
27.5. In certain cases, MyBooking may pursue legal action against the Partner.
28. Client Responsibility
28.1. Clients are responsible for their behavior while using the Platform and during their stay at the hotel.
28.2. The Partner has the right to refuse service to clients who violate accommodation rules.
28.3. Clients are required to comply with hotel policies, including schedules, codes of conduct, and cancellation policies.
28.4. MyBooking is not responsible for client behavior but may assist the Partner in handling complaints.
28.5. The Partner may notify MyBooking of problematic clients in order to restrict their access to the Platform.
29. Dispute Resolution
29.1. The parties will attempt to resolve any disputes initially in an amicable manner through direct communication.
29.2. If the dispute is not resolved within 30 days, the matter shall be referred to the District Court of Durrës.
29.3. The parties may agree to use arbitration or mediation as an alternative means of resolving disputes.
29.4. Decisions of Albanian courts are final and binding on both parties.
29.5. Legal costs shall be borne by the party found at fault by the court.
30. Governing Law
30.1. These terms are governed by and interpreted in accordance with Albanian law.
30.2. Any matter not covered by these terms shall be referred to the provisions of the Civil Code and other applicable Albanian laws.
30.3. The parties agree that the legal jurisdiction for this agreement is the city of Durrës.
30.4. Any translation of this document into other languages is for informational purposes only.
30.5. In case of discrepancies, the Albanian version is final and legally binding.
31. Notices
31.1. All notices between MyBooking and the Partner must be made in writing, via the official email or registered postal address.
31.2. A notice is deemed valid if sent to the last known address of the party.
31.3. The Partner is obliged to inform MyBooking of any change of address or contact within 7 days.
31.4. Electronic notices have the same legal validity as physical ones.
31.5. Failure to receive a notice due to the Partner’s failure to update its contact details does not invalidate the notice.
32. Transfer of Rights
32.1. The Partner is not entitled to transfer its rights and obligations under this agreement without the written consent of MyBooking.
32.2. MyBooking may transfer its rights and obligations to affiliated companies or legal successors without the Partner’s consent.
32.3. Any attempt by the Partner to transfer rights without permission is void and constitutes a serious breach.
32.4. Legal heirs or successors remain bound by these terms.
32.5. The transfer of obligations does not exempt the Partner from previous responsibilities.
33. Amendments to the Agreement
33.1. MyBooking reserves the right to amend these terms at any time for legal, technological, or operational reasons.
33.2. Partners will be notified in advance of significant changes, at least 30 days before they take effect.
33.3. If the Partner does not accept the changes, they have the right to terminate the agreement before the effective date.
33.4. Continued use of the Platform after changes take effect constitutes acceptance by the Partner.
33.5. The latest version of the terms is always available on the official MyBooking website.
34. Languages of the Agreement
34.1. The terms are provided in the Albanian language as the legally valid version.
34.2. Translations into other languages are provided only for convenience and information.
34.3. In case of discrepancies between the Albanian version and translated versions, the Albanian version prevails.
34.4. The Partner agrees to always refer to the Albanian version for any legal interpretation.
34.5. MyBooking is not responsible for misunderstandings arising from unofficial translations.
35. Entire Agreement
35.1. These terms constitute the entire agreement between MyBooking and the Partner.
35.2. The agreement replaces any prior written or verbal agreements between the parties.
35.3. No verbal statement or other document has legal effect unless it is part of this agreement.
35.4. Any addition or amendment to this agreement must be made in writing and signed by both parties.
35.5. By accepting these terms, the Partner confirms that they have read, understood, and agreed to them in full.
